The Facebook pixel is an analysis tool which allows you to measure the effectiveness of your advertisements. You can use the Facebook pixel to gain insight into which actions people undertake on your website and to reach out to target groups that are interesting to you. The Facebook pixel is one of many marketing tags that are available. You can read more about Marketing Tags in this article.
Step 1: Creating and/or copying the Facebook pixel
You need to create a Facebook pixel yourself on the Facebook Ads page. Facebook pixels that have been created before can be found under the header ‘Facebook Ads’, by selecting ‘Pixels’.
Step 2: Configuring the pixel in the Back office
Copy the pixel-ID from the webpage when it has been created. This should be implemented in the Backoffice below the header ‘Marketing Tags’ in the light grey bar.
Step 3: Setting up the pixel on Facebook
You now need to correctly set up the pixel on Facebook. To do this, select ‘Manually install the code’. A pop-up will appear now, in which you need to select ‘Manually’. In our case manually installing will only mean that the pixel needs to be configured in the Backoffice feature. This will create a link between your Facebook pixel and the Frontoffice.
Step 4: Texting your pixel
You can check the relevant pixel by sending text to it. It can take up to 20 minutes before the pixel becomes active. ‘Active’ will pop up when everything works properly. When everything is in order, select ‘Finish’ in the bottom right corner of the next page.
Step 5: Setting (default) occurrences & target groups
The Facebook pixel gives you the opportunity to measure specific occurrences or target groups. The pixel can be used for measuring the conversion or for several retargeting actions. Retargeting allows you to measure and register the visitors within the parameters of the Paylogic ordering process, using the rules you have set up. You can target these visitors later with specific ads on other pages.
Please note that measuring these sorts of things fall under the advanced settings, and that it’s necessary to configure more lines within the Facebook Ad Manager. It’s important to include the following parameters in the standard occurrences:
You can set these occurrences here:
Step 6: Setting up a custom target group or conversion
When you want to use custom conversions or target groups, you need to implement this by using the same steps as illustrated below. If you’re working with the parameters of the standard occurrences it’s important that you choose ‘URL’ instead of ‘Event’.