The Google Analytics Universal ID allows you to measure the activity on your website (in this case the Frontoffice) and create advanced target groups. For instance, you can specifically measure the visitors who have visited your website several times, or visitors adhering to different specific characteristics. This guide explains how to create such an ID and how to view the basic data.
Step 1: Creating an account on analytics.google.com
This requires a Gmail-account. You need to fill in the name of the website and its URL. Select ‘Get tracking ID’ at the bottom.
Note: The website may not contain a query string. The website that is filled in here isn’t the website that will be measured directly.
Step 2: Implementing the tracking ID in the Back office
Select the header ‘Tracking Code’ on the next page, after which the tracking ID will appear. This should be implemented in the Backoffice under the header ‘Marketing Tags’ in the light grey bar.
Step 3: Choosing the data you want to track (optional)
By selecting the header ‘Data collection’, you can select which data need to be collected. For instance, you can turn on ‘remarketing’ in order to look at unfinished orders. Google provides additional information about the different options under ‘Learn more’.
Step 4: Live tracking of your activity
Under the header ‘Overview’ you can find out about the live activity under ‘Real-Time’. Please contact us for further questions about this article.