Online marketing tools help you identifying (potential) fans and getting insights in their behavior and interests. The Marketing Tags feature allows you to configure tracking pixels in the Paylogic Backoffice. The pixel communicates data with the corresponding platforms. This manual will guide you how to configure tracking pixels of the supported online marketing tools for the online sales of your event(s).
Available tags for your event(s):
- Google Adwords - Conversietracking
- Google Analytics Universal
- Google Adwords - Remarketing
- Custom Conversion Pixel
- Facebook Pixel
More information about the features shown above? We have several partners which are specialized in online marketing. When having questions regarding this article, please contact our Client Succes Team.
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Step 1: Select the preferred event
First select 'Manage', after which you can select your event.
Step 2: Marketing Tags list
After selecting your event, you are able to select 'Marketing Tags'. Then select your preferred tag for your event.
Step 3: Configure tracking pixel in event
When you are in the specific marketing tag, please select the desired tracking pixel and configure the tracking pixel(s) for an event by simply inserting the requested fields. Don't forget to select 'Save changes'.
There is the ability to configure default values on merchant level, which will be used as the default values for each event. Please contact our Client Success Team for configuring values on merchant level.