A Goal Funnel analyses the steps a visitor takes on your website or in an e-commerce process until they reach a specific goal. The sale of a product can be seen as a goal; conversion. By configuring your Google Analytics Pixel in the Backoffice, tracking is fired on every step of the Frontoffice proces, consisting 5 steps total. In order to set up the Goal Funnel successfully, you should follow the steps below.
Step 1. Create a new goals
Once logged onto Google Analytics, go to Admin > Goals and click on 'New goal'.
Step 2. Custom set up
Choose the custom set up for your goal.
Step 3. Name + type
Stel de naam en het type in. Kies hier voor het type 'Bestemming'.
Step 4. Fill out the goal details
Make sure you choose for the 'regular expression' option and fill out the following information: (.*?)/Confirmation/Completed
Step 5. Set up the funnel steps
Turn on the funnel option and fill out the following information for in each column:
Finally, save the settings and your Goal Funnel is set and done!
Step 6. (RECOMMENDED) Set up the funnel steps
We strongly recommend to turn on e-commerce tracking. By turning this function on, it is possible to see order related insights in Analytics (conversions, order value, productnames etc.) You can find e-commerce tracking in the Admin menu.