Tired of setting up direct mailings to your fans manually? Save yourself a lot of work and time with our Mailchimp integration. Our integration allows you to connect Mailchimp account(s) through the Backoffice and activate the synchronization of fan data to a selected audience in Mailchimp. It’s possible to set a default audience where all future fans of all your events will be synced to, or to set up separate synchronizations per event, so you can have a separate audience per event.
1. Connect Mailchimp account
Go to ‘Merchant’ and click on ‘Settings’. Choose for ‘MailChimp’ in the bottom and click on ‘Connect to a new mailchimp account’. You will be redirected to a Mailchimp login screen where you allow the connection between your Mailchimp account and the Paylogic application .
After logging in, the connection will be visible in the Mailchimp Merchant settings and is ready to use.
2. Synchronize your fan data
Now that the connection is set up, it’s time to synchronize your fan data. This is possible on both Merchant level and Event Level.
NOTE: When you synchronize on both Merchant and Event level, the Event level synchronization will override the one on Merchant level. This means that data will only be stored to the Event specific audience and not to the Merchant audience.
2.1 Merchant Level
The synchronization on Merchant level will cause all future fan data from your whole account to be stored within your Mailchimp audience. Go to the Mailchimp Merchant settings where you can choose for ‘Merchant audience for synchronization’. From the dropdown you can select an audience from your Mailchimp account(s). Do not forget to confirm.
2.2 Event Level
First create a new audience in Mailchimp and name that after your event. Once created, it's time to activate the event fan synchronization. Scroll down to ‘Mailchimp’ within the ‘Event settings’ of your event in the Backoffice. Here you can select the Mailchimp Audience you just created. Again, do not forget to confirm.