A Goal Funnel for the Paylogic Shop

A Goal Funnel for the Paylogic Shop

To correctly set up a Goal Funnel for a Paylogic Shop, follow the steps below:

Step 1: Create a new goal
Step 2: Custom goal configuration
Step 3: Goal description name + type
Step 4.1 General funnel for all shops

The steps within a Goal Funnel are based on the pages of the Paylogic Shop, which can vary per shop. This combines all shops together, showing the progression of the funnel as a whole across all shops.

Goal Details
  1. Destination > Regular
  2. Expression: &order_state=completed
  3. Required: No
Funnel Steps
  1. Tickets: (.*)/tickets
  2. Add-Ons: (.*)/addons
  3. Shopping Cart: (.*)/shopping-cart
  4. Checkout: (.*)/checkout

Goal funnel per event/show

The steps within a Goal Funnel are based on the pages of the Paylogic Shop, which can also vary per shop. You can also create a goal funnel per event/show by specifying the funnel on event ID. A step name in the Paylogic Shop is equivalent to the page name in the URL, as highlighted in yellow below. Here's an example for event ID 123456 and Point of Sale ID 12345.
Step 5: Enable e-commerce tracking (recommended)

It is recommended to activate e-commerce tracking. This allows you to see the contents of the orders in Google Analytics (order amount, conversions, product name, etc.).

To enable this, go to 'Administration', then under the 'E-commerce settings' section, you can enable this.


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