Encourage fans to buy add-ons with upselling
There are two ways to offer add-on products:
- Upsell at checkout – in this case, fans see the upsell products when they have added products to their shopping cart. For example, at checkout a locker is shown if there is only an admission ticket in the shopping cart.
- Upsell in MyOrder – In the MyOrder environment, fans can personalize tickets, resell tickets, request a name change and of course download their ticket. Fans can be found in this environment at various moments, which makes it the perfect place to make add-on products visible.

To use Upsell in MyOrder you need to create an additional sales channel. This will be the shop to which the fan is directed from MyOrder in order to place a new order. Below you can read how to do this.
Create a shop for extra products:
- Have you never set up Upsell before? Then go to ‘Create’ at the top and in the black column on the left go to ‘Sales channels’.
- Create a new sales channel for Upsell. Under ‘Type’, choose: Online, and under ‘Sold via’: Shop.
- Go to the event and in the grey column go to ‘Sales configuration’. Click the pink ‘Create new sale’ button and select the sales channel you have just created.
- Now add the desired extra products by clicking ‘Add products to sale’. Then save using the green ‘Apply changes’ button.
- Don’t forget to publish the Upsell shop by sliding the toggle from red to green.
Make the extra products visible in the checkout and the MyOrder environment of the consumer:
- Go to the event and click ‘Sales configuration’. Go to your regular ticket shop in the overview.
- Click the black ‘Edit’ button on the right-hand side.
- Open the ‘Upselling’ section.
- Tick ‘Upsell at checkout’ if desired.
- Enter 4 under ‘Number of recommended products’ and add the add-on products.
- Also tick ‘Enable upsell in MyOrder’. Add the sales channel you created for upsell here.
- Enter 5 under ‘Number of recommended products’ and add the add-on products.
- If you also want to show product images in the upsell shop, tick these checkboxes.
- Save your changes by clicking the pink button at the bottom.
- Always double-check whether you see the add-ons appear in the shop at checkout. It looks like this:
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