Encourage fans to buy add-ons with upselling
There are two ways to offer add-on products:
- Upsell at checkout – in this case, fans will see the upsell products when they have added products to their shopping cart. For example, a locker will be shown at checkout if there is only an entrance ticket in the shopping cart.
- Upsell in MyOrder – in the MyOrder environment, fans can personalize tickets, resell tickets, perform a name change and, of course, download their ticket. Fans will visit this environment at several moments, which makes it the perfect place to make add-on products visible.
To use Upsell in MyOrder, you need to create an extra sales channel. This will be the shop where the fan is directed from MyOrder to place a new order. Below you can read how to do this.
Create a shop for extra products:
- Have you never set up Upsell before? Then go to ‘Create’ at the top and, in the black column on the left, go to ‘Sales channels’.
- Create a new sales channel for Upsell. For ‘Type’, choose: Online, and for ‘Sold via’: Shop.
- Go to the event and, in the grey column, go to ‘Sales configuration’. Click the pink ‘Create new sale’ button and choose the sales channel you just created.
- Now add the desired extra products by clicking ‘Add products to sale’. Then save using the green ‘Apply changes’ button.
- Don’t forget to publish the Upsell shop by sliding the toggle from red to green.
Make the extra products visible in the checkout and the ticket buyer’s MyOrder environment:
- Go to the event and click ‘Sales configuration’. Then go to your regular ticket shop in the overview.
- Click the black ‘Edit’ button on the right-hand side.
- Open the ‘Upselling’ section.
- Tick ‘Upsell at checkout’ if desired.
- Enter 4 at ‘Number of recommended products’ and add the add-on products.
- Also tick ‘Enable upsell in MyOrder’. Add the sales channel you created for upsell here.
- Enter 5 at ‘Number of recommended products’ and add the add-on products.
- If you also want to show product images in the upsell shop, tick these checkboxes.
- Save your changes by clicking the pink button at the bottom.
- Always double-check in the shop whether you see the add-ons appear during checkout. It should look like this:
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