Facebook Conversion API - Setup

Facebook Conversion API - Setup

Facebook Setup

To make use of the Facebook Conversion API, you need an access token. Follow these steps to generate an access token.

  1. Go to the Events Manager in your Facebook Business account. (can be accessed by going to the Facebook Business Suite, click ‘More tools’ on the side menu, and select Event Manager).

  2. Select the pixel you want to use with the Conversion API.

  3. Go to Settings

  4. Scroll down to the ‘Conversion API’ section and select ‘Generate access token’.

  5. Copy and save this token somewhere safe. Facebook won’t save it and you need this token in a later step.

The benefit of the Conversion API is that the missing purchase data that the Facebook Pixel can’t collect (because of tracking prevention of browsers or ad blockers)
can be sent to Facebook via the Conversion API. You will automatically have more purchase data in Facebook to help optimize your ads.

Paylogic Backoffice Configuration

  1. In the Paylogic Backoffice click on ‘Merchant’ in the top menu.

  2. Select ‘Conversions’ in the menu list.

  3. Click ‘Add new connection’.

  4. In the screen that appears you provide the name of your API connection (easiest is to give it the same name as the associated Pixel) and you fill in the access token that you have generated in Facebook. Save the form.

  5. You have now connected the Conversion API to your Paylogic account.

Merchant level

You can choose to configure the Conversion API for your whole account. Only do this if you use the same Pixel ID for all of your events.

  1. In the ‘Conversions’ menu in the Merchant settings you can click the button ‘Add new Merchant level Pixel’.

  2. In the modal that opens you provide the name of the Pixel, the Pixel ID that is associated with the Conversion API access token and select the Conversion API connection.

  3. Make sure the same Pixel ID is also set up in the Facebook Marketing Tag as a Merchant default. We recommend always using Pixel and Conversion API together.

Event level

If you have multiple events in your account that are using different Facebook Pixel ID’s, this is the way to set it up per event.

  1. Go to the event in the backoffice and select ‘Conversions’ in the Event Settings menu.

  2. Click ‘Add new Pixel’.

  3. In the modal that opens you provide the name of the Pixel, the Pixel ID that is associated with the Conversion API access token and select the Conversion API connection.

  4. Make sure the same Pixel ID is also set up in the Facebook Marketing Tag. We recommend always using Pixel and Conversion API together.


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