Facebook Conversion API

Facebook Conversion API

Facebook Conversions API

Since 2021 we offer our Facebook Conversions API integration, so after all these years it deserved an upgrade. We completely rebuilt the integration and made it compatible with our other server-side efforts of using a custom domain for the tracking server. Follow the instructions below to upgrade your integration or to start making use of the Facebook Conversions API.


Important: If you have set up our previous Facebook Conversions API integration, please disable this before you start setting up the new integration. Otherwise, if both integrations are activated at the same time, conversions will be counted double. You can disable the previous integration by going to the Merchant > Integrations > Facebook CAPI. There select the red trash bin icon to remove the integration(s) you have set up.


Facebook CAPI via Marketing Tags

The new place for our Facebook CAPI integration is at the most logical place: inside the Facebook pixel marketing tag. Once place to configure everything regarding tracking with Facebook. Follow the steps below.


Note: It’s advisable to use a custom domain for server-side tracking to profit from all the benefits the Facebook CAPI has to offer. If you haven't set up the custom domain for server-side tracking yet, check out this article.


Facebook Setup

To make use of the Facebook Conversion API, you need an access token. Follow these steps to generate an access token.

  1. Go to the Events Manager in your Facebook Business account. (can be accessed by going to the Facebook Business Suite, click ‘More tools’ on the side menu, and select Event Manager).

  2. Select the pixel you want to use with the Conversion API.

  3. Go to Settings

  4. [Optional step] Scroll to ‘Turn on automatic advanced matching’ and enable this setting with the toggle. We send hashed personal data to Facebook, that they can use to attribute more conversions to your Meta ads.

  5. Then scroll down to the ‘Conversion API’ > ‘Set up direct integration’ section and select ‘Generate access token’.

  6. Copy and save this token somewhere safe. Facebook won’t save it and you need this token in a later step.


Facebook Marketing Tag

  1. Go to the Paylogic backoffice, select your event and go to the Marketing Tags menu.

  2. Select the ‘Facebook Pixel’ marketing tag

  3. Paste the Facebook Access Token value that you got from Facebook in the Facebook Access Token field.
    Important: Make sure the Facebook Pixel ID in the marketing tag is the same pixel ID as the one for which you created the access token.

  4. Click ‘Save changes’

  5. That’s it, you have now set up the Facebook CAPI!


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