Opt-in/opt-outs

Opt-in/opt-outs

Keep fans updated with the latest news or want to store data? Utilize custom and various opt-ins!

By using opt-ins, fans can consent to subscribing to a newsletter, storing their data, or receiving information that you, as an organization, want to share with them. You can define and customize the content of the opt-in itself.
If fans agree to the opt-in, they give their approval to be included in promotional communications directed at them. You can set the opt-in for all events within the account or create a separate opt-in for each event.

1.Activating the opt-in at the Merchant level

Go to the backoffice and navigate to Merchant - Default Event Settings - Other.

You can also add an opt-in text here. Save the settings afterward.

2. Activating the opt-in at the event level

Go to the event and navigate to Settings - Advanced Settings - Privacy Settings.


3. If you want to set up more than 2 opt-ins

you can do this through the Marketing Data within the event: Settings - Marketing Data- Event marketing opt-in.




    • Related Articles

    • Increase your conversion rate with the Mailchimp 'Abandoned Cart' automation

      The 'Abandoned Cart' automation is aimed at the group of fans who have left their personal details in your shop but have not completed the order. With this tool, the fans of this target group receive an automated e-mail to remind them that there is ...

    • Set up Google Analytics 4

      Create a Google Analytics 4 property If you already have a Universal Analytics property, you will notice a GA4 Setup Assistant in the admin section of that property. This will initiate an assistant to help you create a new Google Analytics 4 ...

    • Create effective target groups with E-commerce segmentation

      Mailchimp offers the option to create segmentations within your audience. This way you can use (automated) marketing actions for specific target groups. Target groups can be segmented based on purchasing behaviour for example. This can then be used ...

    • Server-side Tracking

      With our server-side tracking solution we will help you get better insights in your fans’ online behaviour, so you know better how your marketing campaigns are performing and how they move through your ticketshop. As opposed to traditional ...

    • Facebook Conversion API

      Facebook Conversions API Since 2021 we offer our Facebook Conversions API integration, so after all these years it deserved an upgrade. We completely rebuilt the integration and made it compatible with our other server-side efforts of using a custom ...