Set up of the TikTok pixel for a Paylogic Shop

Set up of the TikTok pixel for a Paylogic Shop

TikTok - Helpcenter

Set up of the TikTok pixel for a Paylogic Shop

1. Create a TikTok Business account here or sign in with your existing account.
2. Log in to TikTok Ads Manager. If you already have created a Pixel, you can go to step 7.
3. Click 'Events' under 'Assets', and click 'Create Pixel'
4. Enter the pixel name, select 'Manually install pixel code' and click 'Next'












5. Select 'Developer Mode' and click 'Next'



6. Click ‘Confirm’ in the next screen
7. Copy your TikTok Pixel ID and go to the Paylogic backoffice
8. Go to the event where you want to use the TikTok pixel for and go to the ‘Marketing tags’ menu
9. Select ‘TikTok Pixel’ and fill in the TikTok pixel ID that you copied in step 5
10. Confirm with ‘Save changes’.
11. You have now successfully set up the TikTok pixel and will automatically receive events in your TikTok Ads Manager

Which information is sent to TikTok?

We send the following events to TikTok with these parameters:

  • PageView

  • ViewContent:

    • content_id: Event ID

    • content_name: Event ID + URL path of the shop

    • content_category: Event Title

    • content_type: product

  • AddToCart:

    • content_id: Product ID

    • Quantity: Amount of tickets added for the product

  • PlaceAnOrder:

    • content_name: Event ID + URL path of the shop

    • content_category: Event Title

    • content_type: product

    • currency: Currency

    • value: Total amount of the transaction

    • quantity: Total amount of tickets in the order

    • spu_name: Product Title

    • content_id: Product ID









    • Related Articles

    • A Goal Funnel for the Paylogic Shop

      To correctly set up a Goal Funnel for a Paylogic Shop, follow the steps below: Step 1: Create a new goal Step 2: Custom goal configuration Step 3: Goal description name + type Step 4.1 General funnel for all shops The steps within a Goal Funnel are ...

    • Set up a Google Analytics 4 Funnel

      Funnel exploration in Google Analytics 4 lets you visualize the steps your users take to complete a task and quickly see how well they are succeeding or failing at each step. For example, how are your fans proceeding through a Paylogic Shop and ...

    • Set up Google Analytics 4

      Create a Google Analytics 4 property If you already have a Universal Analytics property, you will notice a GA4 Setup Assistant in the admin section of that property. This will initiate an assistant to help you create a new Google Analytics 4 ...

    • Avoid direct traffic measurements: cross domain tracking

      Cross-domain tracking allows sessions on two related sites (for example, the Paylogic shop and your website) to be considered as one. This is also known as cross linking. This tutorial will explain step by step how to set up cross-domain tracking ...

    • Facebook Conversion API - Setup

      Facebook Setup To make use of the Facebook Conversion API, you need an access token. Follow these steps to generate an access token. Go to the Events Manager in your Facebook Business account. (can be accessed by going to the Facebook Business Suite, ...