Synchronise fandata with Mailchimp
Tired of manually setting up direct mailings to your fans? Save yourself a lot of work and time with our Mailchimp integration. Our integration allows you to link Mailchimp account(s) via the Backoffice. This link activates the synchronisation of fan data to a selected audience in Mailchimp. It is possible to set up a default audience to which all future fans of your events will be synchronised, or to set up separate synchronisations per event, so that you have a separate audience per event.
Interested in building a database with Mailchimp? Then contact us first using the button at the bottom of this page.
Link Mailchimp to your account
- Go to 'Merchant' and click on 'Settings'.
- Then navigate to the 'Mailchimp' tab and click 'Connect to a new Mailchimp account'. You will be redirected to a Mailchimp login screen where you allow the connection between your Mailchimp account and the Back Office.
- After logging in, the account is visible in the Mailchimp Merchant settings and is ready for use.
Sync your fan data
It is now time to synchronise your fan data. This is possible on Merchant level and on Event level.
ADD GIF
Merchant level
The synchronisation at merchant level ensures that all future fan data from your entire Backoffice account is stored in your Mailchimp audience.
Go to the Mailchimp merchant settings where you can choose 'Merchant audience for synchronisation'. In the drop down list the audience can be selected within the Mailchimp account (or within multiple accounts). Do not forget to confirm.
Event level
First, create a new audience in Mailchimp and name it after your event. Then log in to the Backoffice. Scroll down to 'Mailchimp' in the 'Event settings' of your event. Here you can select the Mailchimp audience you have just created. Again, do not forget to confirm.
When you synchronise on both merchant and event level, the synchronisation on event level will overwrite the synchronisation on merchant level. This means that data is only stored in the event-specific audience, and not in the merchant audience.
Want to know more about e-commerce segmentation for example? Read this article.
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