Marketing Tags
A Goal Funnel for the Paylogic Shop
To correctly set up a Goal Funnel for a Paylogic Shop, follow the steps below: Step 1: Create a new goal Step 2: Custom goal configuration Step 3: Goal description name + type Step 4.1 General funnel for all shops The steps within a Goal Funnel are ...
Avoid direct traffic measurements: cross domain tracking
Cross-domain tracking allows sessions on two related sites (for example, the Paylogic shop and your website) to be considered as one. This is also known as cross linking. This tutorial will explain step by step how to set up cross-domain tracking ...
Set up a Google Analytics 4 Funnel
Funnel exploration in Google Analytics 4 lets you visualize the steps your users take to complete a task and quickly see how well they are succeeding or failing at each step. For example, how are your fans proceeding through a Paylogic Shop and ...
Set up Google Analytics 4
Create a Google Analytics 4 property If you already have a Universal Analytics property, you will notice a GA4 Setup Assistant in the admin section of that property. This will initiate an assistant to help you create a new Google Analytics 4 ...
Set up of the TikTok pixel for a Paylogic Shop
TikTok - Helpcenter Set up of the TikTok pixel for a Paylogic Shop 1. Create a TikTok Business account here or sign in with your existing account. 2. Log in to TikTok Ads Manager. If you already have created a Pixel, you can go to step 7. 3. Click ...
Custom Domain
Steps to set up a Custom Domain Domain name record (CNAME) Before you can configure the Custom Domain in the backoffice, you need to set up a CNAME for the Paylogic application(s) that you want to use with your own domain. The following steps are a ...
Facebook Conversion API - Setup
Facebook Setup To make use of the Facebook Conversion API, you need an access token. Follow these steps to generate an access token. Go to the Events Manager in your Facebook Business account. (can be accessed by going to the Facebook Business Suite, ...
Identify fan behaviour on your online channels
Our marketing tags feature makes it very easy to place different pixels in your ticketshop. This can help you identify fan behaviour on your website. How to do this is explained here after a short introduction to the different pixels. The marketing ...
Synchronise fandata with Mailchimp
Tired of manually setting up direct mailings to your fans? Save yourself a lot of work and time with our Mailchimp integration. Our integration allows you to link Mailchimp account(s) via the Backoffice. This link activates the synchronisation of fan ...
Create effective target groups with E-commerce segmentation
Mailchimp offers the option to create segmentations within your audience. This way you can use (automated) marketing actions for specific target groups. Target groups can be segmented based on purchasing behaviour for example. This can then be used ...
Increase your conversion rate with the Mailchimp 'Abandoned Cart' automation
The 'Abandoned Cart' automation is aimed at the group of fans who have left their personal details in your shop but have not completed the order. With this tool, the fans of this target group receive an automated e-mail to remind them that there is ...
Popular Articles
Creating a scan operation
Before you start scanning, you need to create an operation. You do this by setting up a scan and creating an operation. Follow the steps below to get started: 1. Go to 'Manage' at the top. 2. Click on 'Scanning' in the black left-hand menu. 3. Then ...
How to make reservations for your event possible
With the reservations tool a partner, fan or guest can apply for a ticket or other product. This application can be automaticly approved or denied. You can use this feature as an accreditation tool for partners and guest, or use it to collect ...
Send out multiple tickets at the same time via the guest list tool
Via the guestlist tool, it is possible to provide a complete list of tickets by importing a . CSV file. Read all about it below. 1. Select the desired event. 2. Go to the event setup and select guestlist. 3. Choose 'import with assigned products' ...
Add additional information to the confirmation email
In the confirmation e-mail fans receive, there are several places where you can add text. Here you can put important information and/or instructions, for example. 1. Go to the desired event via 'Manage'. 2. Select 'Fulfillment settings' in the light ...
Give preference to different payment methods by setting a minimum amount
To sell tickets for your event, it is possible to set restrictions on the available payment methods. This is possible based on a minimum and/or maximum purchase amount. For example, it can be useful to show the payment methods with a high chargeback ...