Optimize your fan database with custom fields in personalization

Research has shown that fewer (mandatory) fields in the checkout process increase conversion rates. To still be able to gather necessary information or to request additional preferences, we offer the option to collect information after the checkout process. Custom fields in personalization provide you as an organizer with all the desired data. In this article, you'll learn how!

Custom fields are an extension of our personalization module. If you're unfamiliar with it, please read this article first.

1. Navigate to 'Main Settings' in the dark gray bar on the left to go to 'Questionnaires'.
   
2. Click on 'New questionnaire' at the top, enter a title, and save it. Tip: Choose a recognizable title related to the topic of the questions.
   
3. Click on 'Save Changes'. You will now see the option to add questions.
   
4. Select 'New question'. Depending on the type of question, you will now see 4 or 5 criteria.

It is possible to differentiate per product. Create multiple questionnaires for this purpose.

Once your questionnaire is set up, it only needs to be linked to the desired products. Follow the steps below to do this.

1. Click on 'Manage' at the top and select the desired event.
   
2. Navigate to 'Event Settings' and then to 'Personalized tickets'.
   
3. Check if 'Activate Send to friend' is selected and scroll to the 'Products' section.
   
4. Select the products for which personalization needs to be active if necessary. Then, add the desired questionnaire under 'Custom form'.

Tip: Under the 'Consumer Fields' section, you can further specify which standard information is requested in personalization.

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